---
path: onboarding/admin-onboarding/phase-4-activation.mdx
title: "Phase 4: Communication and activation"
sidebar_label: "Phase 4: Activation kit"
sidebar_position: 6
slug: phase-4-activation
pagination_next: null
pagination_prev: null
description: >-
  Passwork rollout Phase 4: internal communication strategy, employee activation email sequence,
  help desk preparation, and the Activation Kit for smooth organizational adoption.
keywords:
  - Passwork
  - activation
  - communication
  - rollout
  - email sequence
  - adoption
  - help desk
  - training
  - phase 4
---
---
**Estimated time:** ~1 hour to prepare materials; communication runs over 2–4 weeks  
**Responsible:** Project lead, Help desk Lead, Executive sponsor  
**Outcome:** All users are notified, guided through onboarding, and have a clear point of contact for support.



## 4.1 Communication strategy

A structured communication sequence reduces help desk volume and improves adoption rates. Users who receive clear, step-by-step guidance are more likely to complete onboarding and less likely to ignore the invite.

### Recommended sequence

| Timeline | Communication | Audience | Channel |
|----------|---------------|----------|---------|
| T−7 days | Announcement: "Passwork is coming" | All users | Company email / intranet |
| T−3 days | Manager briefing | Department managers | Meeting or email |
| T+0 (launch day) | Invite email + Email 1: Welcome | All users | Passwork invite + email |
| T+2 days | Email 2: Security (2FA setup) | All users | Email |
| T+5 days | Email 3: Daily use (autofill, generator) | Users who activated | Email |
| T+10 days | Email 4: Team collaboration | Users who activated | Email |
| T+14 days | Follow-up to non-activated users | Users who did not activate | Email (from manager or IT) |

### Pre-launch announcement

Send a brief announcement one week before launch explaining what Passwork is, why the organization is adopting it, and what users should expect. Include:

- What Passwork is and why the company is using it
- The launch date
- That users will receive an invite email
- Who to contact with questions

Having an **executive sponsor** send or co-sign the announcement increases response rates.

---

## 4.2 Activation kit

The **Activation kit** is a collection of materials that help users complete onboarding without requiring IT support at each step.

| Material | Description |
|----------|-------------|
| **Member onboarding guide** | Link to the [Member onboarding](../member-onboarding/intro.mdx) section in this documentation |
| **Manager onboarding guide** | Link to the [Manager onboarding](../manager-onboarding/intro.mdx) section |
| **Email sequence** | 4 pre-written emails (see [Email templates](./email-templates.mdx)) covering welcome, 2FA setup, daily use, and team collaboration |
| **Quick reference card** | One-page PDF summarizing the 5 onboarding steps for end users (create at your organization) |
| **FAQ** | Common questions and answers, prepared based on pilot feedback |
| **Support contact** | Dedicated email or Slack channel for Passwork questions during rollout |

---

## 4.3 Prepare the help desk

Brief your help desk team before the launch wave so they can respond confidently to user questions.

Cover these topics in the help desk briefing:

- How to find the Passwork URL
- How to accept an invite and complete registration
- How to set up 2FA (TOTP app and hardware key)
- How to install and connect the browser extension
- How to reset a local Passwork password (not the master password)
- What to do if a user loses their master password
- How to request access to a vault

:::danger master password recovery
The master password cannot be recovered by IT staff when client-side encryption is enabled. If a user loses their master password, they lose access to their encrypted private key. The only resolution is to re-initialize their account and re-grant access to all vaults. Communicate this clearly to users during onboarding.
:::

### Help desk escalation path

| Issue | Resolution |
|-------|------------|
| Cannot receive invite email | Check spam folder; verify email address with IT; verify mail service settings |
| Forgot Passwork login password | Admin resets via Settings → Users → User profile → Authentication |
| Forgot master password | Account must be re-initialized; **all private vault content is permanently lost** |
| Cannot see expected vault | Manager or admin grants access to the vault |
| 2FA app device lost or replaced | Admin opens the user profile → Authentication → click **Reset** next to the 2FA method. After reset, the user sets up 2FA again on their next login. |
| Passkey lost | Admin opens the user profile → Authentication → click **Reset** next to Passkey. User adds new passkeys after signing in with their password. |
| Browser extension not connecting | Verify the Passwork server URL; check VPN/network access; ensure the user has extension permissions in their role |

---

## 4.4 Track activation progress

Monitor onboarding progress through the Passwork admin panel during the rollout:

1. Go to **Settings and users → Invites** and check for users who have not yet accepted their invite.
2. Or go to **Settings and users → Users** and filter by **Status: Unconfirmed** to see users who are not activated yet.

Follow up with non-activated users and department managers for stragglers after the two-week mark.

---

## Phase 4 completion criteria

- [ ] Pre-launch announcement sent
- [ ] Manager briefing completed
- [ ] invite emails sent to all target users
- [ ] Email sequence scheduled or ready to send
- [ ] Help desk briefed with FAQ and escalation path
- [ ] Activation progress reviewed at day 7 and day 14
- [ ] Follow-up sent to non-activated users

Proceed to [Phase 5: Monitoring and ongoing management](./phase-5-monitoring.mdx).
